bigdog News | VWCV Account Win

bigdog wins Volkswagen Commercial Vehicles

March 2019

We’re delighted to announce our appointment by Volkswagen Commercial Vehicles in the UK.

Following a competitive pitch, we’ll lead tactical communications, local retailer marketing and deliver a communication support service for the brand’s network of 71 UK Van Centres.

It’s an opportunity to work with a great brand with an amazing heritage and a clear ambition for the future. We look forward to helping them amplify their brand promise ‘Working With You’ across a diverse model range: from the compact Caddy, through the ever-popular Transporter and sturdy Crafter panel vans, dropsides and tippers, to the Caravelle passenger carrier, California camper and the Amarok pick-up.

Laura Bignall, National Communications, Retail and Digital Marketing Manager at Volkswagen Commercial Vehicles, comments: “bigdog demonstrated a strong understanding of the van centre retail and business-to-business worlds throughout the pitch process, as well as very high standards of creative delivery. We are very much looking forward to working with them.”

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