Bringing bingo to Live Social
We’ve been using the power of Facebook Live to make Sky Bingo the fastest growing Facebook page in its category in the UK.
As part of our hugely successful Expect Excitement campaign, we produced four live events between October and December 2016, culminating in an epic live bingo draw that achieved a total viewing time of 56 hours.
Our social and creative teams combined their specialist skills with insight into the fast-moving world of Live Social to produce simple, exciting games that the audience could control.
By inviting players to influence the outcome of the live events, we boosted the social audience by an impressive 274% from 8,144 to 30,511 fans.
Altogether, the live videos achieved a total of 24 days’ viewing time (588 hours) – an extraordinary result in any category. Attracting no less than 50,000 unique viewers, reaching 250,000 newsfeeds and engaging with 15,000 fans.
There’s plenty more excitement to come. Following this phenomenal success, we’ve now been tasked with producing a new series of live videos for both Sky Bingo and Sky Vegas throughout 2017.
If you’re feeling lucky, you can check out Sky Bingo’s Facebook page here.
If you’d like to see how Live Social could take your brand somewhere exciting, get in touch here.