Bringing to life the outsized impact funding has
In its third year, we chose to focus less on the money Aviva Community Fund gave to good causes and more on the impact the funding had.
Showing a range of small-scale human stories from last year’s winners drove real, emotive reactions and encouraged people to enter, no matter how small their cause.
The idea was to show how ordinary objects bought with the funding can have an extraordinary impact on a community.
We did this by catching up with past participants, sharing their stories through an integrated campaign. Targeted Facebook ads served up heart-warming films of previous winners to community minded users, while an outdoor experiential campaign helped grab the attention of a whole new audience.
Submitted projects this year reached 6,520 which is a 67% increase on last year!