Celebrating International Women’s Day
In celebration of International Women’s Day we thought we’d share some of the most inspiring ads, apps, podcasts and shows that have left us feeling empowered.
Whilst it almost seems to have become the cool thing to target females or demonstrate diversity, we did the rounds amongst our female crew at bigdog and discovered what’s really made a difference to our lives personally.
Abstract: The Art of Design, Netflix
The recent Netflix series explores the lives of leading figures across creative industries. We particularly love the Paula Scher episode, what an amazing female creative role model
People have been meditating for thousands of years, but it’s only very recently that the benefits of the practice have been acknowledged by modern medicine. Headspace is a app-based personal trainer for your mind, from just ten minutes a day you can stress less, sleep better and smile more.
Girlboss Radio, podcast
Sophia Amoruso interviews world-class leading ladies in her weekly podcast. From the ECD of Vice Media to the Editor-in-Chief of Marie Claire, there’s very likely to be an episode that will leave you feeling inspired:
From period trackers, apps to prescribe birth control, internet-connected breast pumps, sex toys, apps and wearables for fertility tracking as well as tampon alternatives – femtech is empowering women with more control over their health.
Femtech itself was termed by Clue founder Ida Tin, a period tracker that’s left us finally feeling like we have a clue.
Gretchen Rubin, one of the most influential writers on happiness and habits hosts a weekly podcast with her TV writer sister. They talk about how to build happier habits into everyday life, drawing from cutting-edge science, ancient wisdom and lessons from pop culture. We love Gretchen’s four tendencies framework – are you a rebel, a questioner, an obliger or an upholder?
All TED talks are inspiring and thought-provoking, but one in particular from early last year really stuck with us. Shonda Rhimes, who refers to herself as a “single working titan”, is the mind behind shows like Grey’s Anatomy and How To Get Away With Murder. She gives a powerful, deeply personal talk to anyone who has ever felt uninspired or overworked. She refers to her creativity as her “hum” and says that there “is no other feeling”. She talks so eloquently and with such confidence and passion you can’t help but devour her every word.
The world of perfume advertising is familiar and bland. That’s why the film for Kenzo’s latest fragrance, Kenzo World, made such a big impact. Completely different to the soft intoxicating shots we’re so used to seeing, this was instead a wake-up jolt, thanks to direction from Spike Jonze and choreography from Ryan Heffington, who also directed the music video for Sia’s Chandelier. It’s aspirational, it’s weird and it’s beautiful.
An app we can’t live without is MyFitnessPal. Working in an industry where you sit down most of the day, it’s great to have an app that helps towards the ambition of “trying to be healthy”. It lets you track your calorie intake by inputting food that you eat every meal time and then breaks it down into Carbs, Fats and Proteins, so you can see and manage your macros too. The information is tailored to you and your goals so you can track your progress. Another great feature of the website version is the forums, where you can go for advice, or just a chat with people with similar goals to you.
This Girl Can
The National Lottery funded campaign has had an update for 2017 and the recent iteration is as strong and effective as the original roll-out. It still feels very relevant thanks to its authenticity and it still continues to empower us. It inspired a running group that started in Leamington: http://www.runlikeagirl.org.uk/ which has got more than 1,000 women up and running at least 5k and has been voted the best running group in the midlands. The campaign even prompted one of our team to sign up to her first triathlon this year. It’s still one of our favourites.
The biannual magazine offers a fresh and intelligent perspective on fashion that’s focused on personal style – the way women actually look, think and dress. We love that it doesn’t scream ‘We are feminists’ but warmly and gently acknowledges the power of strong women. From highlights with Sofia Coppola to Nicola Sturgeon, this is modern day feminism.