This month sees the launch of a new kind of User Experience (UX) Consultancy – Ethology. Specialising in crafting insight-led and intuitive customer experiences, Ethology aims to engage audiences, maximise conversions and ultimately drive brand growth for businesses.
Powered by award-winning agency bigdog and part of The Mission, Ethology bridges the gap between specialist UX and full-service creative agencies by offering the flexibility of collaborative consultancy directly with clients or their existing agency partners, as well as a UX-led, full-service delivery through bigdog. The end-to-end offering has additional benefits for clients as it creates cost and time efficiencies and ensures consistency of individuals involved throughout, whilst avoiding the project disconnects that can occur when using multiple supplier partners.
"With the launch of Ethology we can ensure User Experience is at the forefront of the integrated services we provide through bigdog."
Two of the bigdog’s digital experts, Matt Isherwood and James Matthews, will head up Ethology’s specialist services, taking up the roles of managing partner and principal consultant respectively. As part of the launch, Ethology has also set up new state-of-the-art usability testing facilities, which will benefit both Ethology and bigdog clients.
Matt Isherwood said:
“Being from an integrated agency background, we have an appreciation of the full-service offering, which has played a big part in honing Ethology’s approach. bigdog already has a proven track record of delivering complex online solutions for existing clients like Pret A Manger, Aviva and Barclays. With the launch of Ethology we can ensure User Experience is at the forefront of the integrated services we provide through bigdog, but also work directly with clients in a consultative capacity to help them plan and create great customer experiences”.
James Matthews added:
“Our clients are increasingly recognising the value of user-centred design and the importance of creating experiences grounded in solid user insight. The launch of Ethology is a direct response to this demand.”