bigdog News

Taking MyPolicy up a gear

March 2017

An insurance company mainly for young drivers, MyPolicy were already pretty successful via the comparison sites. 

But how could they grow direct revenue in a competitive market?

New brand ID. New approach.

Our extensive market research, social listening and competitive analysis uncovered two key insights: We discovered that going toe-to-toe on traditional channels wouldn’t work. Their audience was also far more active and engaged on social channels than anything else.

The refreshed brand had more stand-out and relevance to the target audience. The new look and ownable language was applied across the website and social channels.

This has led to a quote conversion rate of nearly 60%, with social driving 3,000 engagements in just three weeks.


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