Taking MyPolicy up a gear
An insurance company mainly for young drivers, MyPolicy were already pretty successful via the comparison sites.
But how could they grow direct revenue in a competitive market?
New brand ID. New approach.
Our extensive market research, social listening and competitive analysis uncovered two key insights: We discovered that going toe-to-toe on traditional channels wouldn’t work. Their audience was also far more active and engaged on social channels than anything else.
The refreshed brand had more stand-out and relevance to the target audience. The new look and ownable language was applied across the website and social channels.
This has led to a quote conversion rate of nearly 60%, with social driving 3,000 engagements in just three weeks.