Sweeping the board at Belfast Awards
Written by Stephen Roycroft, Managing Director at bigdog Belfast
bigdog Ireland, formerly RLA Ireland, had an incredible night at the coveted PANI Creative Awards (Publicity Association of Northern Ireland).
At a prestigious ceremony in Belfast, they won a whopping ten awards, including five golds, three silvers and two bronze. Winning work included Belfast International Airport, Recruit NI, White’s Oats and a complete rebrand of the venerable Belfast Telegraph’s newly contemporary online platforms.
Stephen Roycroft, Managing Director of bigdog Ireland, said: “I’m so proud of the enormous leaps the Agency has made creatively in recent years. The right teams, the right clients and the right attitude meant that we further positioned ourselves as a leading creative shop here in Ireland, with our work appearing all over Ireland and the UK.
Established in 1958, PANI is one of the longest running marketing and communications associations in the UK. The awards offer its industry members, suppliers and colleagues the chance to celebrate Northern Ireland’s best creativity and showcase outstanding achievement on a national stage.
A prestigious judging panel made up of leading creatives from all over the UK was chaired by the highly-decorated Billy Mawhinney, creative director of JWT, O&M, Euro RSG and Leo Burnett. Michael Keenan, Creative Director of bigdog Ireland, said: “We know our work works, but getting recognition from such a prestigious creative panel is also great reward for the team.”
When summarising some of our work, Billy Mawhinney commented: “So simple, I wish I’d thought of those…”