A different kind of launch
Arden University is different to most universities. It’s a unique form of ‘blended’ and online learning that lets students study around their lifestyle on their terms.
So a unique university needed a unique type of launch campaign. We positioned Arden as a smart alternative for students. As something different.
Our ‘Do it differently’ campaign kicked off with a dynamic launch film. We used innovative, disruptive media including clean graffiti and ambient sofas.
We also used more traditional methods like targeted bus sides and poster sites, while a programmatic digital campaign engaged with potential students in local areas. All designed to tell students you don’t have to go to university, university can come to you.