New flooring range soars
Aspecta wanted to launch their innovative new flooring range, Aspecta TEN, to the luxury vinyl tile market. A ground-breaking product for the category, we had to differentiate it from other ranges, but make sure people knew it was from Aspecta.
Our ‘Strong inside, beautiful out’ campaign highlighted the ISOCORE technology underneath the surface of the flooring. 4D cinema was used to create the stunning 3D tour and 3D imagery that complemented a new look brand and sales assets.
Initially only to be used in brochures, the look was so well received it has since been used across press and web.