Aviva Customer Cup Header

Aviva Customer Cup

Ideas cup runneth over

At Aviva, customers are at the heart of everything they do. To make their customer service even better, they wanted to give their employees the change to put forward their idea. And what was our idea?

Aviva Customer Cup Brochure

We created the Aviva Customer Cup, an engaging campaign that included a whole suite of assets to get staff excited. The collateral featured striking ‘idea aeroplanes’ with Aviva’s bold yellow look and feel. Staff were even given the chance to fly to Poland to present the winning ideas.

Aviva Customer Cup Website
Aviva Customer Cup Coffee Cup

And it clearly worked. Staff entries rose by over 40% against previous internal communications initiatives.

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