Creating a new brand that works beautifully.
Everyone loves receiving flowers and gifts. But with an outdated brand, online florist Bunches were struggling to win the hearts of younger customers. Especially in a market blooming with ever-more competition.
We won a competitive pitch to give Bunches a fresh appeal. Developing a new brand strategy and bringing it to life with a bold, contemporary new identity.
Our planning team worked closely with key internal stakeholders to create a new strategic direction that was rolled out across the entire business and every touchpoint.