Engagement soars with DomiCopter
Domino’s social presence was stalling. So we were challenged with re-igniting their fans and creating a buzz around the brand.
As part of Domino’s Extraordinary Deliveries campaign, we made a 60-second film to show that we were testing innovative ways of delivering pizza – with the DomiCopter drone.
Originally intended for release on April Fool’s Day, we thought, nah, everyone does stuff then. So we held back until June, and we weren’t disappointed. We seeded the film on Domino’s UK YouTube channel, Facebook wall and Twitter account.