First for Lawyers


Getting more from the law

When they came to bigdog, First4Lawyers were already a successful Personal Injury firm – but they wanted to be famous for more.

Keen to promote their expertise in many other legal areas, including Family Law, Wills & Probate and Conveyancing.

We needed a common thread for this broad offering. Our research revealed that First4Lawyers clients were impressed with the way the firm matched them with experts who understood their particular legal issues. So we used this insight to devise a campaign delivering multiple specialist messages, but with a cohesive brand feel. Our core thought: First4Lawyers have the right lawyer for you.

First for Lawyers

A perfectly-judged campaign

We created 10 DRTV ads – a media choice also driven by intensive research – with each 10-second spot highlighting a different legal specialism. Powerfully communicating First4Lawyers’ wealth of experience, but with a touch of humour to help the message cut-through.

Our advertising smashed results targets by generating 141% more calls than expected in the first month alone. And compared to the previous year, the client received far more responses, while spending almost 40% less on the campaign. We rest our case.

We’d love to talk about your website in detail, so feel free to arrange a chat here. Alternatively give Ian a call on 0116 299 1144

First for Lawyers ad

What’s your challenge?

We’re 140 integrated specialists spread across London, Leicester, Norwich & Belfast.

Get in touch and see how we can help you.

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