Getting more from the law
When they came to bigdog, First4Lawyers were already a successful Personal Injury firm – but they wanted to be famous for more.
Keen to promote their expertise in many other legal areas, including Family Law, Wills & Probate and Conveyancing.
We needed a common thread for this broad offering. Our research revealed that First4Lawyers clients were impressed with the way the firm matched them with experts who understood their particular legal issues. So we used this insight to devise a campaign delivering multiple specialist messages, but with a cohesive brand feel. Our core thought: First4Lawyers have the right lawyer for you.