One hell of a ride for Harley

At this year’s National Motorcycle Show, Harley-Davidson wanted to give potential riders a more realistic riding experience. They already offer ‘Jumpstart’, a static Harley you can sit on and rev, but they wanted to take this to a new level.

So using the latest virtual reality technology we offered riders a much more immersive riding experience. They got all the noise and feel of a Harley from sitting on the Jumpstart bike, while visually they were riding through the eclectic streets of Barcelona


The quality of the leads gathered at the event were greatly improved, with dealerships reporting more hot leads than previous months. Other H-D markets around Europe have also created their own versions of the idea. 

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