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The future of car sales

Mazda were launching a new car, the Mazda2, but they had a problem. There were no models in the UK to put in their showrooms. So how do you launch a new car without any cars?


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We defied convention and built the showroom of the future. Using the innovative Oculus Rift Headset, we built a virtual reality showroom where customers were given the mind-boggling chance to experience the car like never before.

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Owing to the success of the campaign, we were tasked with generating a rift environment for other Mazda models including all-new Mazda MX-5 and all-new Mazda CX-3.

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