Motor Neurone Disease Association
Every six minutes, somebody in the UK dies from Motor Neurone Disease. This degenerative condition has no cure and, over time, takes away the ability to move, speak and even swallow. In the advanced stages, many of those living with MND are only able to move their eyes.
We took this shocking insight as the basis for our nationwide campaign for MND Awareness Day and told the stories of those with MND through their own eyes. We designed and built a website featuring stories of people whose lives have been devastated by the disease.
Our site also included an interactive mosaic showing messages of support using #MyEyesSay. Plus, a unique challenge where visitors could experience life with MND by using the same eye-tracking technology that many with MND rely on.