A foodie festival to remember
With over 75,000 food enthusiasts attending the Big Feastival this year, and NEFF as the main partner of the event, our challenge was to maximise the partnership for NEFF by truly engaging with their ‘Cookaholic’ audience.
We created a stunning 360° campaign that spanned the entire event emphasising NEFF’s brand values.
The campaign consisted of:
- Pre-event comms generating mass-awareness.
- Creation of four show stopping-zones giving the audience a hands-on experience of the NEFF brand.
- On-site social experts capturing all the action and engaging with the event audience.
- Post-event comms to keep the story living utilising content created on the day.