Scandinavian for quality
Since Netto launched in 2014 they’ve always shouted ‘we’re great value’. Then they felt it was time to change perceptions and tell people they’re not just a discounter, their products are great quality. So they came to us.
We needed a campaign that would communicate their ‘Scandinavian Twist’ proposition across their main categories – bakery, meat and produce – but highlighting quality.
We made the food the hero. Stunning, close-crop photography and copy shouted quality and deliciousness, playing to customers’ senses. Across press, posters and brochures, the campaign had real standout and a premium feel. All delivered with a very quick turnaround time, and according to the client, saw a hearty increase in footfall.