Netto Header


Scandinavian for quality

Since Netto launched in 2014 they’ve always shouted ‘we’re great value’. Then they felt it was time to change perceptions and tell people they’re not just a discounter, their products are great quality. So they came to us.

We needed a campaign that would communicate their ‘Scandinavian Twist’ proposition across their main categories – bakery, meat and produce – but highlighting quality.

We made the food the hero. Stunning, close-crop photography and copy shouted quality and deliciousness, playing to customers’ senses. Across press, posters and brochures, the campaign had real standout and a premium feel. All delivered with a very quick turnaround time, and according to the client, saw a hearty increase in footfall.

Netto Brochure

We were a little bit cheeky too, even mentioning Aldi in one campaign to give more momentum to our value-meets-quality message. But as you can see from the video above, that was just one part of a full-on year-round marketing push.

Netto Cheese Board
Netto Brochure 2

From kitchen cupboard essentials and tasty treats to the complete Christmas feast, we made sure that every single thing on Netto’s shelves appealed to your taste buds as much as your pocket.

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