Strong results for Pret coffee
Pret wanted to re-position themselves as more than just a fresh sandwich shop and instead as a serious player in the fastest-growing consumer sector: coffee. So how did we give their offering an extra kick?
We went behind the scenes to discover interesting stories and facts behind Pret’s coffee. We talked about the whole journey from bean to cup, demonstrating the care, passion and commitment they put into every drop.
Refreshing new look
From the outset we were involved in the strategic process, right through to design. The campaign launched with a fresh new look and feel across POS in-store, packaging, email, interactive online experience and social media.
The results were pretty mouthwatering. Total sales were up 7% week-on-week, with coffee sales up 2% like-for-like. There were an additional 154,894 Pret.com visits in the first five weeks after launch, and 49% of these visitors returned more than once to engage with the coffee stories.