Serving up a new website
The good news was that Pret’s brand had grown. The not-so-good news was that their website was struggling to keep up. Pret needed easier online ordering, more flexibility to promote offers and a mobile site that was fit for the future.
First things first, we conducted a full analytics review of Pret’s website. We combined this with stakeholder requirements to establish a content hierarchy on which we based our responsive wireframe prototypes. Then we created a new customer registration and ordering flow, and thoroughly tested it too.