Serving up a new website

The good news was that Pret’s brand had grown. The not-so-good news was that their website was struggling to keep up. Pret needed easier online ordering, more flexibility to promote offers and a mobile site that was fit for the future.

First things first, we conducted a full analytics review of Pret’s website. We combined this with stakeholder requirements to establish a content hierarchy on which we based our responsive wireframe prototypes. Then we created a new customer registration and ordering flow, and thoroughly tested it too. on mobile across devices

The end result is a website that feels like being in a Pret shop. It gives customers an intuitive experience by promoting products based on time of day and known traffic peaks. We’ve delivered huge improvements across all key web analytics and crafted a workflow that’s delivered budget efficiencies for Pret’s marketing team too.

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