Shifting perceptions to drive growth
With hundreds of tasty ways to enjoy Quorn, they no longer wanted to be seen as a solely vegetarian product. Instead, they aimed to encourage reappraisal of their meat-free range for health conscious and active meat eaters.
They also wanted to boost engagement with an increasingly ‘loyalist’ captive audience, by growing their CRM database and improving interaction on their social channels.
Our recipe for success? A truly integrated experience. Including everything from TV ads, apps and a multi-lingual responsive site, to social strategy across multiple regions, recipe-led content and community management.