Just the job
Recruit NI is a recruitment website owned by the Belfast Telegraph, but has been overshadowed recently by its sister website, NI Jobfinder.
So, we created a fun, tongue-in-cheek campaign targeting twenty-somethings that were unhappy or bored at work.
Our solution was a simple, yet striking campaign that played on what people do when they’re bored at work. Executions included turning the humble paper clip into an ingenious escape ladder.