Sky Bingo is the UK’s fastest-growing bingo website. But in a market that’s getting busier by the day, how do you stand out?
We’ve worked with Sky Bingo to develop an innovative brand strategy. After extensive customer research, we uncovered some surprising insights into why people play online bingo.
It’s not just for the sense of community or the actual win. It’s more about the adrenaline rush that comes from the few moments when you need just one number to win – ‘the one-to-go’ feeling.
In Sky Bingo’s biggest campaign to date, the ‘Expect Excitement’ TV ads dramatically highlight how a single number is a powerful source of excitement when it’s the one you need. The striking ad was talked about in the advertising press as ‘a bold kick up the backside for the category'.
Other channels used in the campaign included Spotify, digital display ads and social platforms.
We also developed social content strategy and design, helping the Brand use Facebook Live for the first time. With creative ideas such as a candle race and Christmas Bingo, we've already clocked up over 24 hours of viewing time and seen a whopping 274% page growth.