There are lots of players in the online gambling marketplace. But we came up with a way to make Sky Casino the standout name. Bringing their “Where Performance Matters” proposition to life with must-watch content.
We tracked down a key social influencer to embody the style and power of the brand. Rick Smith Jr is a three-times world record holder who can throw a playing card further and faster than anyone on the planet – over 90mph in fact.
High performance viewing
In a series of compelling videos, we put the King of the Cards to the ultimate test. Showcasing his incredible skills with stunning gambling-related tricks.
We also devised Rick’s toughest challenge. Putting superhuman against supercar, as he threw a card through the barely-open window of a moving 362bhp BMW i8. A masterclass in judgment, power and accuracy.
Our four gripping videos were placed with precision on social channels, clocking up 100,000 views in the first 24 hours and eventually reaching more than two million people.