White’s Oats is Northern Ireland’s only oat mill and breakfast producer. With over 176 years of oat growing and milling heritage, they really do know their oats.
We wanted to celebrate the expertise, passion and time they put into making quality oats. We also wanted to build on the company’s heritage, whilst remaining relevant in today’s modern market.
Our TV ad did this perfectly, seamlessly combining live action and animation. We told the story of how starting your day with White’s Oats gives you all the energy you need to make the most of every moment.
The multimedia campaign launched with TV, outdoor and radio, supported with digital and social media activity. The campaign saw a 22% increase in sales, plus a huge increase in Facebook likes.
A great start to any client’s day.